Vegan Scandinavia returns
In November, Eco Life Scandinavia and the Nordic Organic Food Fair launched its Vegan Scandinavia area, which proved to be an exciting feature area of the show. Providing a sumptuous display of plant-based food and drink products – from meat and cheese alternatives to nutritious ready meals – this area, once again, promises to provide the best choice of vegan brands to hit the Scandinavian market.
One in every five Swedes under the age of 30 identifies as either vegetarian or vegan, and with Veganuary now in full swing, the uptake of consumers trying plant-based products is growing by the day. The Veganuary campaign, in association with animal-rights charity Djurens Ratt, first started in the UK in 2014 by the organization Veganuary. Since then, more than 350,000 people worldwide have accepted the challenge.
“The campaign gets even more popular each year. Last year we had 5222 participants in Sweden. 82% of them were not vegan before Veganuary, they were either meat eaters, pescitarians or vegetarians. After taking part in Veganuary last year 98,29% would recommend Veganuary to others. This year, so far, there are 7786 participants (people can sign up anytime in january). We also noticed how many companies acknowledge Veganuary and want to take part in it,” says Sarah Mansouri, Kommunikationschef at Djurens Ratt.
This rapidly growing trend certainly hasn’t gone unnoticed with buyers and retailers. That’s why the exciting Vegan Scandinavia returns with even more space for 2020. Brands confirmed so far include: Topas, Follow your Heart, Berief Food, Native Organics, Do-it (Amaizin) and Deep Nature Project.
“The vegan food market is booming in Scandinavia, particularly Sweden, which makes Eco Life Scandinavia / Nordic Organic Food Fair 2020 an unmissable event for us to meet qualified buyers,” says Sebastian Lowa, International Sales Manager at Follow Your Heart.
“At the show, taking place later this year, we are launching our new dairy-free cheeses and promoting our core products – like Vegenaise, a vegan mayo that we have been making for over 40 years. Consumer trends, recent successful launches within the foodservice space and organizations such as Veganuary with over 370,000 participants have proven the viability for vegan products in the market place.
“I believe retailers do understand the importance of catering to the growing consumer base of vegan products and are reacting. The next step is to create choice. We believe that categories with the vegan set (eg. dairy-free cheese) should not be dominated by or limited to one brand. Consumers want to have choices and we need to work on expanding the shelf space for quality vegan products,” says Sebastian Lowa.
If you are interested in exhibiting in Vegan Scandinavia at Eco Life Scandinavia / Nordic Organic Food Fair, please contact senior sales manager Sophie Bresnahan on [email protected]
Save the date for 2020 – Eco Life Scandinavia & the Nordic Organic Food Fair return to MalmöMässan on 11-12 November 2020.