Sustainability is quickly becoming a basic requirement among huge numbers of consumers. The conditions for running a business are transforming and opportunities line themselves up for the sustainability front runners. Cejie’s previous roles included positions within KRAV and IFOAM.

Erik is the founder of SB Insight, the leading Sustainability Insight agency in the Nordics. He has also created Sustainable Brand Index™ – Europe´s largest brand study on Sustainability. Furthermore, Erik is Course Director at Berghs School of Communication, managing corporate training within Strategic Sustainability Communications.

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As a seasoned advertising professional counting more than 16 years he’s a vocal voice for advertising and brands as a force for good and his book “Goodvertising” is the most comprehensive book to date exploring communication for good.

He’s a globally recognized keynote speaker featured at events like SXSW, TEDx, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for Adweek, The Drum, the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he’s launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him “Inspirational Leader”.

Erik is the founder of SB Insight, the leading Sustainability Insight agency in the Nordics. He has also created Sustainable Brand Index™ – Europe´s largest brand study on Sustainability. Furthermore, Erik is Course Director at Berghs School of Communication, managing corporate training within Strategic Sustainability Communications.

Jens Nordfält is a Professor at the University of Bath School of Management and Head of Research at the Hakon Swenson Research Foundation. Previously he was Dean of the Center for Retailing at Stockholm School of Economics and holds a Ph D in shopper behaviour.

Johannes Cullberg is fast acquiring something approaching rock star status in Swedish organic circles and his excellence in retail has also seen Paradiset win the Eco prize at the White Guide Green Gala two years in a row. Cullberg previously founded Proactive Health to radically improve the way occupational health services are delivered in Sweden. Earlier in his career, Cullberg was the youngest CEO of a Swedish listed company (Feelgood) which he led in a turn-around from massive losses to the best annual result ever in the company’s history. He also has a solid background in retail from several years with the German-based company LIDL where he served as Purchasing Director in the establishment of Lidl’s Norwegian market.

Jesper Frederiksen has worked in the intersection of CSR, Marketing and Communications for almost 20 years. Jesper has a background in pharma as well as biotech, but over the last six years, Jesper has worked for Coop Denmark, where he has previously headed up CSR Communications as well as Private Label Marketing. He is currently heading up Coop Denmark’s Corporate Branding & Marketing Strategy.

Heidi Jungar holds the position as customer insight director at Kesko - K Group. She is an experienced marketing communications & customer insight strategist and M.Sc. on a mission to live the change. Jungar uses ground breaking actionable insights, to develop ways of working, to be better and bring added value to our customers. In her mind a solid holistic brand strategy is the first step of creating and winning customer experience.

Jesper Frederiksen has worked in the intersection of CSR, Marketing and Communications for almost 20 years. Jesper has a background in pharma as well as biotech, but over the last six years, Jesper has worked for Coop Denmark, where he has previously headed up CSR Communications as well as Private Label Marketing. He is currently heading up Coop Denmark’s Corporate Branding & Marketing Strategy.

Johannes Cullberg is fast acquiring something approaching rock star status in Swedish organic circles and his excellence in retail has also seen Paradiset win the Eco prize at the White Guide Green Gala two years in a row. Cullberg previously founded Proactive Health to radically improve the way occupational health services are delivered in Sweden. Earlier in his career, Cullberg was the youngest CEO of a Swedish listed company (Feelgood) which he led in a turn-around from massive losses to the best annual result ever in the company’s history. He also has a solid background in retail from several years with the German-based company LIDL where he served as Purchasing Director in the establishment of Lidl’s Norwegian market.

Martin Moström has more than twenty years of experience working at the top level of management in the Nordic region, with a focus on how brands and retailers can work with a more shopper-centric perspective.

In his leadership at Retail House, Sweden, he stresses that cooperation between brands and retailers, shoppers’ paths to purchases, shopper insights, and, most importantly, brand activation are all key elements of an effective shopper-centric approach. Martin Moström regularly gives lectures at colleges and universities, and I have been the editor of three books in collaboration with graduates of Lund University and the Center for Retailing at the Stockholm School of Economics.