Natural Retailer of the Year
Winner: Life Europe AB
This year, Life Europe AB celebrated being in business for 25 years – a big milestone for one of the most influential and best-known names in the Swedish and Scandinavian self-care and health retail scene.
From small beginnings, our winner has gone on to play a role in transforming Sweden’s self-care and specialist health retailing sector – soon spreading its mission of helping its customers ‘find balance’ in their lives to Norway and Finland too, with the help of its trusted store advisers.
As well at the vital role it plays in health and wellbeing scene at the community level, our winner has a very visible profile in national and international projects. It has been national health sponsor to the Swedish Cross Country Skiing team since 2009 and its familiar logo has featured in countless TV broadcasts. It is also the proud sponsor of long-running project in Kenya (established in 1997), where it runs a vitally needed health clinic and supports local education and farming projects.
Today, Life Europe AB operates in 345 stores across Sweden, Norway and Finland where it is firmly established as the region’s leading health chain. Embracing the latest online retail technology, while continuing to offer the friendly face-to-face experience that it is known for, Life Europe AB is perfectly placed to thrive and grow – and help its customers find balance – in the next 25 years!