Organic Theatre

Senior executive with international leadership experience in general management, sustainability, strategy - and business development, sales and operations.

Anna Sundström, CEO at Södra tornet, works strategically with brands, markets and target groups. Södra tornet is a communication agency that thrives on creating magical communication that affects people visually and conceptually.

Susanne Skånberg is Senior Account Director and responsible for food and beverage clients at Futerra Communications, Sweden. Susanne Skånberg has many years of experience in the field and her expertise is sustainability, branding and communication with a passion for food and beverage. Before joining Futerra, Skånberg was marketing and communication director at Saltå Kvarn, a mill and a brand specializing in organic flours and a range of other products. During Skånberg’s time at the company, the Saltå Kvarn brand was named the most sustainable brand in the Swedish food industry for four consecutive years.

Futerra is a change agency with the mission to make sustainable development desirable enough that it becomes normal – by in-dept materiality and integrated strategies, business and impact driven visions, purposeful brands and engaging communications.

Emma is part of the senior management team within SA Certification and heads up the Quality and Accreditation team alongside the Organic Inspectorate for the UK. Emma holds a BSc in Food and Agriculture from the University of Plymouth. Emma has been with the Soil Association since 1999 and has worked within and managed several different departments during this time, amongst other achievements she was responsible for Soil Association Certification becoming the first UKAS accredited Organic Certifier in the UK. Alongside this vast certification experience Emma has also had a period of practical organic farming and processing experience, working with her husband on their Organic Poultry farm and Organic Meat box scheme.

Erik Hammar is an agronomist specialising in conservation ecology and has been running the company Kakaw.se since 2014 - initially an online store which today operates mainly as a small-scale distributor of organic quality chocolate. Erik lived in Belize between 2012 and 2013 where he worked with agriculture development (predominantly cocoa based agroforestry) and nature conservation for the local organisation Ya’axché Conservation Trust.

Jonas has a Master’s degree in International Business Administration. He has lived and worked in Poland and Germany. Primarily Jonas worked with international sales and marketing in Northern Europé, e.g. with interior design products. He has been with Business Sweden for 17 years as a Global Business Developer; with food companies in focus over the last few years.

Johannes Cullberg is fast acquiring something approaching rock star status in Swedish organic circles and his excellence in retail has also seen Paradiset win the Eco prize at the White Guide Green Gala two years in a row. Cullberg previously founded Proactive Health to radically improve the way occupational health services are delivered in Sweden. Earlier in his career, Cullberg was the youngest CEO of a Swedish listed company (Feelgood) which he led in a turn-around from massive losses to the best annual result ever in the company’s history. He also has a solid background in retail from several years with the German-based company LIDL where he served as Purchasing Director in the establishment of Lidl’s Norwegian market.

Jonas has been active in the IT industry since 1993, where he has worked with business development linked to technical innovation and the changes that this development generates.
Today, Jonas is working on the one hand to look out into the world to see how the development is progressing and on the other hand to help companies and organizations in how to develop their offering with the help of the new market conditions. He is hired by management and entrepreneurs to develop their business within the framework of Digitalization. Jonas has developed a number of models and guidelines to support how to prioritize and understand how this work should be carried out.
In addition to business development, external and future analyzes, Jonas has worked with sales and leadership development. Jonas has personally coached over 600 salespeople and leaders, whom he has followed for about 1 year (a total of just over 7,000 coaching hours) and trained thousands in classrooms and conference rooms.
In addition to his job as a business developer, Jonas is also a hired lecturer.

Anu has been working for about 15 years in restaurants and different kind of food services and food markets (also at sea) as a waiter, cook, shift Manager, Head of department and product consultant. For the last 13 years she has been with Savo Consortium for Education as project Manager working with professional kitchens and helping them to get more local and organic food in there menu, also helping public kitchens with procurements. She is also responsible for the Steps to Organic program in Finland. Anu’s mission is to help all the professional kitchens in Finland get organic to use and make it visible and reliable.

Eva has a Master of Science degree in horticulture and has since the early 16990’s worked in the organic food market in different organisations. She has been with EkomatCentrum since the year 2000. Eva is the person behind Ekomatsligan, an annual ranking of municipalities and counties based on their purchase of organic food. In 2007 she received the prestigious Änglamark award for her successful work to promote organic food in the public sector.

Jonas has been active in the IT industry since 1993, where he has worked with business development linked to technical innovation and the changes that this development generates.
Today, Jonas is working on the one hand to look out into the world to see how the development is progressing and on the other hand to help companies and organizations in how to develop their offering with the help of the new market conditions. He is hired by management and entrepreneurs to develop their business within the framework of Digitalization. Jonas has developed a number of models and guidelines to support how to prioritize and understand how this work should be carried out.
In addition to business development, external and future analyzes, Jonas has worked with sales and leadership development. Jonas has personally coached over 600 salespeople and leaders, whom he has followed for about 1 year (a total of just over 7,000 coaching hours) and trained thousands in classrooms and conference rooms.
In addition to his job as a business developer, Jonas is also a hired lecturer.

Mimi Dekker has a Masters degree in Public Health and is a founder of EkoMatCentrum. Mimi is passionate about improving children’s food habits and will present an ongoing project on how to improve nutritional and sustainable eating habits for preschool children and schoolchildren.

Dr Odd-Gunnar Wikmark is research leader for the research group Biosafety of Genome Editing at GenØk – Centre for Biosafety in Tromsø, Norway. He holds an MSc in biotechnlogy, and a PhD in RNA biology from the University of Tromsø.

Dr. Stefan Jansson is Professor and Head of the Department of Plant Physiology Umeå University, Sweden, a part of Umeå Plant Science Centre. He holds a PhD in plant cell- and molecular biology from Umeå University

Lawrence Woodward, co-founder and former director of the internationally renowned Organic Research Centre in the UK. His work has been instrumental in helping to establish organic regulations internationally.

Pat Thomas is the co-founder and director of the campaign and education group Beyond GM. She is an author and journalist specialist in environment, food and health.

Background in digital media and media strategy, Tomi leads digital marketing at Arla Finland and has a strong focus on emerging technologies which can support business and brand growth. In past years, Arla has been systematically in the forefront of launching services that utilize emerging technologies such as augmented reality, blockchain and machine learning.

Iveta is a Senior Research Executive at Ecovia Intelligence (formerly known as Organic Monitor). In this capacity, she has been undertaking research & analysis on natural and sustainable products industries continuously since 2014.

She has been actively undertaking market research and consulting for almost 10 years, with extensive experience in consumer goods. Some of the industries she has covered include natural personal care products, organic foods, green home care products, cosmetic ingredients, natural beverages, health foods and building products.

Iveta regularly speaks at international trade shows & events. She has recently spoken at Cosmetics Business (Munich, June 2019), Sustainable Cosmetics Summit (Paris, November 2018), Sustainable Food Awards (Amsterdam, June 2018) and Natural & Organic Products Europe (London, April 2018).

Eva has a Master of Science degree in horticulture and has since the early 16990’s worked in the organic food market in different organisations. She has been with EkomatCentrum since the year 2000. Eva is the person behind Ekomatsligan, an annual ranking of municipalities and counties based on their purchase of organic food. In 2007 she received the prestigious Änglamark award for her successful work to promote organic food in the public sector.

Mimi Dekker has a Masters degree in Public Health and is a founder of EkoMatCentrum. Mimi is passionate about improving children’s food habits and will present an ongoing project on how to improve nutritional and sustainable eating habits for preschool children and schoolchildren.